Worsening scandals in the Obama administration’s second term should make it clear to us that civics matter. Our loyalties can be divided for any number of reasons. Chief among these can be partisanship and consumerism.
Political parties use the same tactics that have been refined to a science by advertisers to put us in a certain frame of mind so that we’ll be more likely to buy their product. Politicians aren’t selling designer clothes, but they are selling ideas.
The fact that they can treat their ideas like products is something we should be aware of. “Citizenship,” as we think of the term, is a never ending battle between us and them to maintain our freedoms.
It’s not a fight that we ever win completely, though we can savor the occasional victory that will ensure the liberties of the next generation of Americans who will have to fight for their freedoms, too.
Knowing that these things are going on around us is a vital step in the right direction. That’s why its so important to pay attention to what our leaders say and how they say it. In its own way, every speech they make is like an ad or commercial that you might see on TV or hear on a radio. It is intended to influence you.